Marketing - Resume

Mission

High-performing marketing professional with 15 years of experience in multi-channel campaigns and cross-functional team leadership. Expert in lifecycle marketing, demand generation, and lead optimization. Skilled in market expansion, CRO, and strategic planning to drive growth and achieve organizational goals. Passionate about empowering team members, fostering collaboration, professional development.

Experience

Selected experience
for a full curriculum vitae visit
https://www.linkedin.com/in/mannphil/

Elementum — Senior Lead Generation Manager

April 2022 - Present
Lehi, UT (Remote from Atlanta, GA)
SaaS company focusing on AI/ML optimization and data-driven workflow tools for large CPG, HCLS and Finance organizations, targeting an ICP consisting of the VP or Director of Data, AI/ML, Analytics or business unit executives of supply chain, finance, and IT.

Increased KPIs 43% in the big data/B.I. spaces for held sales-qualified meetings
Supported growth from $3.2MM to $9.3MM total pipeline
Created lifecycle management of 7 decision-maker/influencer roles, 3 ICP personas leading to 146 opportunities in 202 days
Managed strategy & budget of $1MM PPC deck. CPM down 60%, CPC down 81%, CPA down 20%, and CRO increased 3% MoM
Creation of multi-funnel, multi-touch attribution marketing mix
Oversaw Marketo, SFDC, Hubspot, ZoomInfo, 6sense technologies for ABM, net-new acquisition, qualification and retention
Originated new content-marketing strategy from keyword research to SEO optimization, leading to over 1,000 improved keyword ranks and acquisition of 53 top-10 non-branded keywords.
Authored high-performing web, email, display, webinar & whitepaper collateral
Hosting up to 12 events per year for Data VP and CIO/CTOs to network and actively engage in our data-enablement community
Maximized investment in trade-show/summit attendance, leading to an average of 25 qualified opportunities per event
Led direct reports for: BDRs, design (web and OOH), e-mail, SEO content, procurement, analytics reporting.

Reliant Technology — Senior Digital Marketing Strategist

July 2023 - April 2022, Promoted July 2021
Atlanta, GA (Hybrid)
Tech third-party maintenance of enterprise server and storage hardware.

Led strategy and new-business acquisition for data center services and sales
Increased close-won margin from online sources by 24%, lead-flow by 31%, new users by 26%
Originated ICP personas and verticals, creating deep, valuable content positioning the company in thought-leadership, expertise, and customer service around ITAM pain-points, opening up a floodgate of new leads.
Managing the lifecycle and lead-generation across the buying journey of all audiences with ROI/CPA analysis, leading to a reduction in spend an increase in MQLs.
Launched PPC Ads (Google, YouTube, LinkedIn, Facebook, AdRoll) – managing a team of PPC experts to retain share of voice, drive lead flow.
Turned email marketing profitable – both prospecting from cold leads to re-engaging current leads at all lifecycle stages. Creating personalized and effective out-bound email to improve open rates by 20% and CTOR by 30%.
Revamped organic / SEO Marketing – Finding keyword gap and overlap to best create and organize content based on search queries and intent. Overseeing and management of editing and writing of blogs and cornerstone content.
Launched new site, new ticketing/ITAM system, new ABM strategy.
Led direct reports for: SFDC lifecycle marketing, copywriting, SEO content, PPC, analytics reporting.

Creative Approach - Digital Marketing Specialist

September 2019 - July 2020
Atlanta, GA (Hybrid)
Print and Design company specializing in company full-stack branding

Pioneered new outreach strategy and increased subscriber count by 20%
Led email marketing optimization: doubled open rate, CTR raised by 136%
Created new CMS, CRM and web-store around eCommerce best practices
Managed in-person sales and networking events with industry contacts
Optimized SEO, SEM and SERP strategy, establishing back-link, affiliate and rewards programs
Oversaw PPC advertising (Google Ads, Facebook, Instagram), with a strong focus on geolocation/geo-fencing
Led marketing from social media management, design, and copy writing for two locations
Owned content and e-mail marketing, collateral create of blogs, whitepapers, and landing pages
Created bespoke lead capture devices campaign
Led direct reports for BDR, SEO, and analytics reporting.

Time To Escape — SEO & Direct Response Specialist

November 2018 - September 2019 + On-going consulting contract.
Atlanta, GA (On-Site)
Events and Corporate Entertainment Company

Ran full SEO/SEM optimization of site, driving company to #1 on SERPs
Created end-to-end campaigns for digital and print, resulting in 30% uplift of AoV
Implemented Strategic planning and content creation for multiple audience segments
Owned PPC ads and optimized CPA/CTR by 5% including geolocation/geo-fence planning and campaign budgeting
Led Event management and planning
Managed lead generation from social and search campaigns
Customer retention strategy and re-conversion optimization
Review tracking for continuous improvement of marketing KPIs
Oversaw CMS and CRM Management, led direct report for SEO management

Ideal World Shopping Direct — Web Copywriter

December 2016 - April 2018
Peterborough, UK (On-Site)
Web/eCommerce department of Britain's biggest TV shopping channel

Creating and managing marketing and sales copy for up to 5,000 existing products across 11 departments, up to 100 new products per week
Owning SEO-compliant, content-based marketing materials, blogs, and journalistic articles for article-based promotion and direct e-mail marketing to over 2 million weekly customers
Pioneered and launched the first content-based marketing articles for the company, producing several articles and guides every month, expanding online sales

Hire Phil Mann as an end-to-end marketing expert.

Skills

Expertise

Proficiencies